The internet video advertising is popularly used by many website as it helps them to catch the target consumer’s attention easily and divert them to the advertised website. It is a form of display ad and receives a good response from target consumer. In this kind of ad the video is embedded in a publisher’s website. It generally features colorful text and graphics and has animation also that manages to catch the visitor’s attention easily. The visitors who visit the publisher’s website get to see the ad and it may arouse their curiosity. Because of that they might visit the advertised website and can easily learn about the products and services offered by the same. This helps the advertised website to get more traffic at their website and helps them to get better business.
If you have a website then you can turn publisher and promote another website through it. The internet video advertising can also help the publisher to earn good revenue through his website. When a visitor at the publisher website clicks on the video ad then the publisher gets to earn through the advertiser. The video ads are generally embedded in popup windows, popunder windows and are also used as banner ads