The internet traffic reports are considered to be important as it helps you to know if you are getting visitors at your website. Getting good traffic on your website is very important as it determines the popularity of the website and affects the ranking with search engine also. the internet traffic reports helps you to learn more about the kind of traffic that your site is receiving and you can use it to promote your website better. One can gather the traffic reports through tools like google analytics that also helps you to know from where you are getting the traffic. This report can help you to design your ad campaign effectively so that you are able to reach out to the target consumers. It also helps you to know about the popularity of different pages, the time at which the site receives maximum traffic, the duration a visitor on your website and other such things. You can also determine the entry pages and exit pages by using the internet traffic reports. If you are designing an ad campaign or are using one, then the reports would help you to know if you are getting traffic through those ads and allows you to learn which publisher diverts most traffic to your website