The Latin American sweepstakes market has always been a hoped of innovation and competition, with markets constantly looking for new ways to engage their audiences and drive conversion. And yet, despite the many different approaches that have been tried, one format remains consistently ahead of the curve: the humble plunder.
For those who may not be familiar, a plunder is a type of interstitial ad that appears under the existing brother window when a user interact with a webster or mobile pp. It’s a surprisingly effective way to capture users’ attention and guide them towards your desired conversion goal – whether that’s filling out a form, signing up for an email list, or making a purchase.
To why do founders work so well? For one thing, they offer a level of marketing and personalization that’s hard to match with other ad formats. By serving users relevant as based on their interests, behavior, and demographics, you can create a sense of relevance and trust that drives conversion like few other things. And because founders appear under the existing window, rather than interrupting the user’s flow in some other way, they’re much less likely to be blocked or ignored.
But perhaps the biggest advantage of founders is their ability to drive massive conversion rates – especially when compared to more traditional ad formats. In one recent study, for example, a major LATAM-based sweepstakes operator found that its plunder campaigns generate an average conversion rate of over 5% – more than double what it had seen with display as or even video pre-rolls. That’s the kind of performance that can make all the difference in a competitive market like LATAM, where every little bit counts when it comes to driving engagement and loyalty.